For over 20 years RE/MAX has been the number one real estate organization in Canada and continually has the number one market share in virtually every region. (1)
Re/Max’s offices in all provinces of Canada, provide training, administrative and marketing support to independent brokers and business owners. The headquarter and corporate office is in Ontario at 7101 Syntex Drive Mississauga, ON.
RE/MAX strongly believes in being active and contributing to the communities in which they work and live. RE/MAX broker-owners and agents are encouraged to donate both time and money to charities and good causes.
According to The Chief Executive Officer of RE/MAX, Adam Contos “The RE/MAX Miracle Home program is an exclusive program that allows RE/MAX agents to generously donate their income from each home sale”.
Work Culture and Management
Its work culture can be considered flexible with an entrepreneurial/self-employment approach instead of a corporate setting. Most employees are sales agents that work for independent brokerages. The brokerages independently manage their own marketing with brand guidelines and support from the corporate office.
The key management people that are responsible for digital product development and marketing are:
- Nick Bailey, Chief Customer Officer
- Abby Lee - Senior Vice President, Marketing and Communications
- Jerry Modes, Senior Vice President, Information Technology
Compensation and benefits
Agents working for RE/MAX are independent salespeople that are paid only commission on property sold or leased. There is no benefits package as you are treated like a self-employed individual. Support services such as digital marketing or UX are generally outsourced to third party vendors for execution.
Growth opportunities for UX/Digital Careers
The current trend in property search indicates more usage of digital media. 95 percent of those looking for homes for rental or purchase use the internet to research properties. House hunters are now including property-related hashtags and social media feeds. (2)
As well, there is increasing use of Augmented Reality (AR) and Virtual Reality (VR) applications in real estate. The VR and AR market in real estate is expected to reach $80 billion by 2025. (3)
A visual narrative with AR is effective for telling a story about how the buyer could create a new life in the new home or community.
To stay ahead of the curve, RE/MAX is continuously seeking new products/services to augment their current digital process for lead capturing, engaging clients and managing deals. For UX/Digital professionals, there is an opportunity to offer expertise to independent brokers looking to generate more business from digital space. In particular, the following expertise is of significant relevance to RE/MAX:
- Creating targeted digital content consistent with User experience design principles.
- Developing Realtor locator tools to generate new listings.
- Providing digital marketing expertise in SEO, analytics, digital advertising and social media.
- Developing digital platforms to capture prospects looking to buy or lease homes.
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1. https://blog.remax.ca/about-us/
2. https://www.adweek.com/digital/how-social-media-is-being-used-to-sell-real-estate/
3. https://www.queppelin.com/augmented-reality-real-estate-changing-face-industry/
4. https://www.remax.com/newsroom/press-releases/remax-launches-the-booj-platform.htm
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