About Air Canada
Air Canada is Canada's largest domestic and international airline flying to more than 210 airports on six continents. Canada’s flag carrier is one of the 20 largest airlines in the world serving more than 50 million customers each year. (1)
Air Canada has offices located in major cities of Canada – Montreal, Toronto, Calgary, and Vancouver. Toronto office is located at 2 Queen St E, Toronto, ON M5C 3G5
The largest employer in the Canadian airline industry with over 26,000 full-time employees. With employees from diverse backgrounds, the company has a formal diversity strategy to achieve diversity and inclusion goals.
The company’s involvement in the community is spearheaded by the “Air Canada Foundation” which focuses on the health and well-being of children. The foundation’s mission and activities include the following:
Diversity and Inclusion
They have diversity-focused partnerships with several organisations including Canadian Women in Aviation, Canadian Council for Diversity and Inclusion, Centre for Administering Rehabilitation and Employment Services, Pride at Work Canada, Aboriginal Link, and more.
Overall, the company prides itself on actively supporting career growth for women, minority groups, and Indigenous people. It was recognized as one of Canada’s best diversity employers (2019). (2)
Work Culture and Management
Its work culture can be described as formal, friendly and espousing Canadian values of multiculturalism. On Fridays, employees can dress casually and play music while working. This casual dress Friday is of course very common in a lot of Canadian companies, so not really a unique culture to Air Canada. They also organize social events that are family inclusive.
Key Management People:
Compensation and benefits
Air Canada was recognized as a top 100 employer for 2019. In that survey, the company was rated highly in financial compensation and benefit, training and skills development. For digital or UX careers, there is no definitive data on financial benefits nor salary that is paid to individuals in this area. However, going by the “Best Employer 2019” survey that gave them an “A” rating in Financial Benefits and Compensation, we can deduce that the company’s salary reward, generally, across all positions is fairer than it’s competitors or within the average for the industry.
The one area that the company scored less favorably was on Vacation and personal time off. New employees receive 2 weeks of paid vacation time in the first 12 months, increasing to a maximum of 5 weeks throughout the time of employment. Management employees start with 3 weeks of paid vacation, moving to a maximum of 5 weeks after a couple of years.
In terms of health plan compensation, full-time employees are entitled to dental and vision plans. Other notable benefits are Maternity top-up (mothers) up to 75% of salary for 17 weeks, extended parental leave to unpaid leave, academic scholarships of up to $2,000 per child and alternative work options.
Growth opportunities for UX/Digital Careers
In the travel industry, technology is continuously changing how customers interact with brands. People now search and make more bookings online rather than visit travel agents. Travel brands are responding to this trend by creating more websites, portals, and apps.
While technology has democratized the act of booking vacations, it’s also created what psychologists call the paradox of choice (3).
Over the next 10 years, travel industry experts predict that the digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion.
Air Canada on its part is developing programs to maximize its digital presence to win more customers. They are currently running digital campaigns to expand their network to international. Also, there is a drive for more personalized user experiences during the booking process. No doubt opportunities abound to be part of the digital team that can help the company grow more in the digital travel space.
With the current trend, Air Canada may require more hiring for talents in diverse digital areas: UX designers, SEO experts, Web Analytics experts, Content Strategist.
Air Canada is Canada's largest domestic and international airline flying to more than 210 airports on six continents. Canada’s flag carrier is one of the 20 largest airlines in the world serving more than 50 million customers each year. (1)
Air Canada has offices located in major cities of Canada – Montreal, Toronto, Calgary, and Vancouver. Toronto office is located at 2 Queen St E, Toronto, ON M5C 3G5
The largest employer in the Canadian airline industry with over 26,000 full-time employees. With employees from diverse backgrounds, the company has a formal diversity strategy to achieve diversity and inclusion goals.
The company’s involvement in the community is spearheaded by the “Air Canada Foundation” which focuses on the health and well-being of children. The foundation’s mission and activities include the following:
- Providing financial support for registered Canadian charities
- Donating air miles to pediatric hospitals in Canada.
- Supporting employees’ philanthropy
- Encouraging customers to donate loose change onboard flights.
Diversity and Inclusion
They have diversity-focused partnerships with several organisations including Canadian Women in Aviation, Canadian Council for Diversity and Inclusion, Centre for Administering Rehabilitation and Employment Services, Pride at Work Canada, Aboriginal Link, and more.
Overall, the company prides itself on actively supporting career growth for women, minority groups, and Indigenous people. It was recognized as one of Canada’s best diversity employers (2019). (2)
Work Culture and Management
Its work culture can be described as formal, friendly and espousing Canadian values of multiculturalism. On Fridays, employees can dress casually and play music while working. This casual dress Friday is of course very common in a lot of Canadian companies, so not really a unique culture to Air Canada. They also organize social events that are family inclusive.
Key Management People:
- Pritesh Gandhi - Senior Director, eCommerce & Digital Channel
- Gabriella Lechner, Director, Marketing and Sales Communications
- Arielle Meloul-Wechsler, Senior Vice-President, People, Culture and Communications
Compensation and benefits
Air Canada was recognized as a top 100 employer for 2019. In that survey, the company was rated highly in financial compensation and benefit, training and skills development. For digital or UX careers, there is no definitive data on financial benefits nor salary that is paid to individuals in this area. However, going by the “Best Employer 2019” survey that gave them an “A” rating in Financial Benefits and Compensation, we can deduce that the company’s salary reward, generally, across all positions is fairer than it’s competitors or within the average for the industry.
The one area that the company scored less favorably was on Vacation and personal time off. New employees receive 2 weeks of paid vacation time in the first 12 months, increasing to a maximum of 5 weeks throughout the time of employment. Management employees start with 3 weeks of paid vacation, moving to a maximum of 5 weeks after a couple of years.
In terms of health plan compensation, full-time employees are entitled to dental and vision plans. Other notable benefits are Maternity top-up (mothers) up to 75% of salary for 17 weeks, extended parental leave to unpaid leave, academic scholarships of up to $2,000 per child and alternative work options.
Growth opportunities for UX/Digital Careers
In the travel industry, technology is continuously changing how customers interact with brands. People now search and make more bookings online rather than visit travel agents. Travel brands are responding to this trend by creating more websites, portals, and apps.
While technology has democratized the act of booking vacations, it’s also created what psychologists call the paradox of choice (3).
Over the next 10 years, travel industry experts predict that the digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion.
Air Canada on its part is developing programs to maximize its digital presence to win more customers. They are currently running digital campaigns to expand their network to international. Also, there is a drive for more personalized user experiences during the booking process. No doubt opportunities abound to be part of the digital team that can help the company grow more in the digital travel space.
With the current trend, Air Canada may require more hiring for talents in diverse digital areas: UX designers, SEO experts, Web Analytics experts, Content Strategist.
- https://www.aircanada.com/ca/en/aco/home/about.html
- https://content.eluta.ca/top-employer-air-canada
- https://www.mckinsey.com/industries/travel-transport-and-logistics/our-insights/facebook-and-the-future-of-travel
- https://www.canadastop100.com/national/
- https://worknearyou.net/air-canada-interview-questions/
- http://strategyonline.ca/2019/10/11/air-canada-brings-canadian-values-to-global-travellers/
- https://www.slideshare.net/anhmai307/air-canada-digital-audit-report
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